Seven Sell Side Shortcuts
Mistakes will happen. You want people on the team that have the courage to understand that and deal with them.
Reality is empowering don’t hide from it. Once you accept the problem you can deal with it.
The sell side is a big, political place, learn how to build your network and alliances. Find people to learn from, who want to teach you. Know what your boss wants, what he’s trying to do. Learn how to manage him. If in doubt, read ‘Throwing the Elephant’ by Stanley Bing.
Your job is to help people get what they want.
I have seen nothing destroy more lives and careers than greed.
Understand what drives your team. What their goals and interests are. How can you make them look good. Then understand how you can use their help, how you can bring their expertise to the problem you are facing.
No one can read your mind or know what you are interested in. So don’t be a wall flower. Get in there. Get your voice heard. Be clear about what you want and why.
One of the short cuts to communicating well is building your brand.
What’s your brand? What do people remember about you when you aren’t there? What emotions do you illicit?
Your Brand is key to your success.
The other part of this is being visible. How many people know you? What do they think about you?
Especially now that the industry is shrinking, you need to be more visible than you ever have been. Find something you can put your name that people can learnt to associate with you. So that every time they see it, they think about you.
In my case in 2008, when the industry was going through it’s last crisis, I began a weekly cross-asset markets update. I began sharing market color with 400-500 people internally every Friday. All of a sudden my profile grew. More people came to know me, and in fact in four months I landed a new job in a new continent!
Those are my seven lessons.
I’d love to hear yours.
I hope these quick tips were helpful to you.
Go ahead, see what you’ve been missing.
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